Monday, January 01, 2007

Let Green Business be the Grinch

A fish out of water is how I felt. Out of place; struggling to recognize a single face from my Introduction to Politics class, and feeling that I had walked into an Amway meeting. I did not see anyone I knew, until the presentations were done. The ceremony was informal yet celebratory. The individuals and businesses who contributed to the “greening” the Earth’s ecosystem smiled broadly as each took their awards.

It is a new way of doing business. A new a type of currency, a new energy to be resourced, and it relies on an old tradition called the barter system. Essentially, I will do “X” for you, if you will “X” for me. Renamed, “Connectory,” allows businesses and individuals with something to sell or market, to exchange services in the forms of credits to have access to “local resources.”

In essence, to keep the local dollar with neighborhood, city, or state, it is a network of businesses, which embolden the philosophical idea of the local community first. Instead of “outsourcing” the dollar out f the sphere of local influence, it brings together, the talents within the community at a commodifed price in for the form of bartered price credits.

It also sets the “Connectory” and “customers” along the same path. As the purveyors of products, the consumption of doing business and doing the customers requires the necessity of talents—and adaptation of the “green consumer market.” This formula requires innovation as well; as this new form business seems to be taking hold in sweeping ethics in how the environment is treated.

This is what I mean, in the “green integral politics,” is having businesses adapt the practice/s of the how they use resources such as energy. For instance, Belgium Brewing Co., a local Colorado manufacturer of a local favorite beer—Fat Tire Ale—distribution is powered primarily by windmills.

By Belgium Brewing using windmills, to power their plants, it has contributed to the reallocation of resources—and energy transmissions. Essentially, they are not overtaxing, or overusing the energy from the power grid to make, or market their product.

But to return to the subject at hand, “green integral politics on small business is beginning to pave the way, at the least, the grassroots, to find support at the market place for the post-modernist environmentalist searching for a new way to be responsible. These companies try to establish themselves as leaders of conscious. They try to “integrate” all four quadrants in the political dynamic model: Upper left (individual emotion) and Upper right (individual behavior) as the lower left (social peer group that establishes cultural mores) and the lower right (which establish the rule of law and governmental systems) and evolving a global citizen.

By the combing of resources, such as sharing office space, networking with other business through the bartering for services on an alternate currency known as credits give power plants to redistribute energy transmissions elsewhere making for a more efficient use of the plants power.

In addition, referred to earlier as “Connectory,” a repackaged name for networking, part of this is an organization called MDB. They will help you, for a small membership fee, services to enhance cash flow, increase sales, reach new customers, and help reduce cash expenses. The Micro Business Development (MDB) group does this as way to keep local dollars in the community as well as offering lines of credits, merchants, and other global green integral corporations.

Nevertheless, the competition of green individual and/or corporation will be at the suffrage of globalization politics. This brand of diversity, innovation, and creativity will be a small subset of the globalized world—but as these companies compete and contribute to the betterment of—and for the environment, they will realize the inevitable conclusion that no matter how much one tries to localize community—one is still part of the global citizenry.

Finally, as for the feeling like fish out of water, out of place, and the impression of being at an Amway meeting, this emotion will soon pass; however, I doubt the Amway feeling will though.

1 comment:

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